It Is VERY Different

I can say it over and over again, The Ultimate Sandbag is sooooo different than anything else! Really, I can say it all I want, but I know the reality, it sounds like the old tiresome marketing that we all get hit with almost daily! So, what does one do? I get great people like all of you to write in with your experiences and it makes things seem so much more real. The greatest gift I get is getting emails from all of you on how my program has impacted you! Today is no different.

Note: Even dogs love our

Sandbags!

A few days ago I received an email from Anthony. Unfortunately, I have never met Anthony, but he was kind enough to share with me what he thought of our Ultimate Sandbag and the programs...

 "I had my first park session with the Ultimate Sandbag a short while ago. I have been doing thrusters (squat with a push press) in an interval fashion for fat loss; and I was thinking that the sandbag training wasn't going to be as brutal (and I was a little concerned about that). After a month of rain, I finally got to the park; and enjoyed the session very much. I did 15:15 interval of the lateral shouldering movement (bag dropped to the outside of the foot). I chose the small bag so I could concentrate on form. I was very surprised at the result. I was very sore in the external rotators, glute max, hamstrings and adductors. I have never been sore in that range of muscles before; the thrusters hitting the quads only with the shoulders being a weak link. I think this is the best exercise (movement) I have done and can't want to go heavier.

Thanks Josh
All the best"-Anthony S.

Anthony experienced simply everything I had talked about. The difference? He had to experience it for himself! One reason I have found myself traveling so much is because I found people needed to experience what this type of training does. You can't "sorta do the same" with any other piece of training equipment. The unbalanced weight, varying shapes, and all the variety make this a devastating piece of fitness equipment. Sounds like a sales pitch right?! Not really, all of what Anthony said he felt was with a small sandbag that is under $100!!! Shoot, a pair of dumbbells or kettlebells of equivalent weight are easily going to run you over that price. It isn't about the sales pitch, it is about changing people's perceptions of fitness and making it dynamic and exciting again!

I loved what Anthony wrote me, but was even more pleasantly surprised when he sent me a follow up email. 

 "Just back from a session. My core feels like it is made of rubber now :-) Anyway I thought I would share a little story since I have a minute.

I was talking to my uncle the other day. My father and his family had a fruit and vegetable business 70 years ago. They are always talking about the old days and how they would be loading and unloading trucks by hand all hours of the day and night. While we all have similar builds, one thing I have noticed about them is that they have much thicker hands than I do. I guess it is from lifting all those 140 pounds bags of potatoes. It is not so different from lifting sandbags. It really tickled my fancy thinking about history repeating, or the more things change the more they stay the same; and just after I purchased the Burly Bag.

By the way, I am really enjoying lifting the sandbag."

No, in fact, in the age where being "old school" is viewed as cool, this is the most old school type of training anyone can perform. Sure, people didn't do it for exercise 100 years ago, they did it for work! However, people were so much more fit then than we see today. Read any old time strongman book and what is the key? It is the amazing tendon and ligament strength that was created with such training. 

Yes, there are a lot of tools that are awesome, but not all are very versatile. What I love about sandbag training is it can produce everything the famous old time strongmen talked about, but can also be used for our modern techniques as well. It gives such a unique feeling that this will become a staple of every fitness program. 

Next week we are going to be releasing some very cool new projects and updates. Keep your eyes out for it and please, keep the great emails coming!!

 

What is L.I.F.T.?

Yesterday I released the first announcement of the new L.I.F.T. certification. It didn't take long for me to get a great deal of emails asking many questions in regards to what is L.I.F.T.? It is very difficult to sum up L.I.F.T. in just a few paragraphs or words. I can tell you L.I.F.T. is not about just learning how to lift sandbags or cool new exercises to perform. There are plenty of programs that are willing to show random exercises. That isn't my goal, I want to teach trainers and coaches how to take their programs to the next level!

So, what are you going to learn.....?

How to improve mobility and flexibility within seconds

Reduce shoulder, back and knee pain with just a few cutting-edge exercises

Discover how to create programs that will both motivate and challenge your clients

Learn what true CORE strength is and how it applies in all aspects of movement

Greatly improve how you market to your clients and create a more successful training business

This is just a few of the key things we will cover over the two days. Two days almost doesn't seem like enough time to cover all the great material that we are going to review. Over the next few days I will discuss further some of the more detailed concepts we are going to teach and how they all come together. Check out the video below though to see how you can create highly effective metabolic circuits and improve shoulder health in one training sessioins!

Don't Be Like The Rest

Either be part of the solution or the problem, that old saying rings so true in my ears. In fact, it is that type of thought that keeps me pushing through many of the challenges that bringing my Sandbag Fitness Systems has faced. This isn't about my programs rather my growing frustration with those programs out there. There is an increasing number of certifications that make promises to fitness professionals that are just LIES!! It isn't only the mainstream associations, there are more and more individuals running "educational" programs that are simply failing today's fitness professional. Worst of all is the fact that many of the programs are now just marketing hype to get people in the door.

It has been almost twenty years since I attended my first seminar in the fitness industry. Through those years I was exposed to so much, both theory and training concepts. Each one of these certifications and programs I considered an educational process because I would always try to apply what I learned with my clients. Some concepts seemed to make the foundation of what was going to become my training philosophy, however, a great deal ended up being impractical and unhelpful to my clients. In fact, I remember one program I went through almost ten years ago I paid $3000 for! In the end, I may use 1% of the information.

Was this a failure? Financially maybe, yet, I had to try and experience these ideas to decide whether or not they had validity. Now, almost ten years later these ideas are being recycled as new and there is a new host of coaches trying to cash in on these ideas.

The same goes for the business side of training. For years there were no programs to teach trainers and coaches actually how to make money in the industry. I learned many things the hard way having to go through many of the most common mistakes along the way, simply because there was no one telling me otherwise.

Today the last thing there are is too few certifications! However, many are put on by trainers and coaches are scrapping by themselves, or have trained less than 50 people in their careers. They have found a clever way to market and actually make an income by wowing people with what appear to be new techniques that are simply recycled ideas they learned from others.

I decided I could sit back and just whine about what is going on in my industry or try to become part of the solution. I have been working on my concept of L.I.F.T. (loaded integrated functional training) for a few years. Unlike most certifications this wasn't born out of a book or an idea trying to make clients fit a program. Rather, this program was the result of all my years working with a huge variety of people. This program was developed to address the needs of the client and the coach/trainer working with a client. I wanted something that could fit this criteria:

1. Would be interesting and motivating to both the client and trainer/coach

2. Would be unique to help market new business to the coach/trainer

3. Could produce results faster than almost any other program available

4. It could be easily adapted to any fitness level

5. Founded in well established training concepts

I really believe L.I.F.T. fills all these important points and has the potential to reinvent the fitness industry. Three tools help teach the important movement concepts that are laid out in the L.I.F.T. programs; the Ultimate Sandbag, Jungle Gym, and Strength Bands. These three implements bring very different methods to the training table and while they are powerful by themselves there is an even more impressive synergyistic effect when you combine in the way I have laid out in the L.I.F.T.

L.I.F.T. is designed to help the modern trainer to be as successful in their business as possible. We will even spend some time during the program covering common mistakes in running your own training business (a special guest will help with this part!).

I was so excited when just letting people know what I was expecting to do that we had people ready to host immediately! I wanted this week to be special as we already have three host cities for our launch of the L.I.F.T. program. Motala, Sweden, Avon by the Sea, New Jersey, and Atlanta, Georgia! All the dates are now listed on our site for September. With the time coming fast I wanted to start with a bang!

For this week only you can sign-up for the L.I.F.T. certification for just $599.99. Don't worry, if that still seems hard to make happen we have payment plans set-up on the site as well. We want to have as many great individuals involved to turn the fitness industry on its head and help all of those that find fitness to be their passion be rewarded for their hard-work and dedication.

I will be discussing topics of L.I.F.T. all week long, but don't miss the opportunity to get an amazing deal that will become the leader in the industry.

Go to http://tinyurl.com/6kbof7 to learn more!