You Evolve or Die

Well, without getting into a big debate over evolution, this is one of the basic principles in our world. Now, you can talk in terms of Darwinism or heck, just the sporting world! No, don't doze off yet! This isn't a lecture over Darwinism or a debate on evolution, it is rather a fact that our current world faces including myself!!!

They say that all sports are copycats, meaning whatever system the best team ran, all the others want to start to copy. A good example is last year's Miami Dolphins. Two years ago they won only one game, last year they threatened to make the playoffs. This was incredible considering they really didn't upgrade their players. Instead, the new coaching staff implemented an unusual offense that surprised many teams, called "Wildcat".

This offense is run through the college ranks, but never seen in the pros. Knowing that the Dolphins didn't have the players to really compete in a traditional pro football offense, the coaches got creative, really creative! Although they did not go to the playoffs or win a Super Bowl, their turnaround was one of the biggest ever in the NFL. The result was that almost every team now thinks about how to implement this unusual offense into their own team's program. There was an evolution and a lot of "thinking outside the box" that allowed the Dolphins to experience success.

Where the heck am I going with all this? It reminds me a lot of what were are doing with our Sandbag Fitness Systems program. It began as a simple idea, I wanted a sandbag that met the needs of my strength program. Now it has evolved into a full blown system that goes way beyond the concept of simply a sandbag. "The Ultimate Sandbag" is now a training tool that solves movement limitations, aids in increasing performance, and is a staple in fat burning programs of some of the top coaches in the country.

This idea of evolution can also be thought in terms of our "Ultimate Sandbag" itself. As the demands on "The Ultimate Sandbag" rises, so does our design. As many of you may have noticed we have gone through many designs, specifically on our filler bags. One of the most powerful aspects of our "Ultimate Sandbag" is the function of our filler bags. Being able to change weight and be clean about it is something that truly separates "The Ultimate Sandbag" from any other sandbag like product on the market.

You will now see a new evolution on these filler bags. We recently tried two have two inserts, but that was extremely costly and did not serve the purpose we were hoping. Now, you will see one filler again, but we have new aspects of this filler that will truly allow us to evolve and keep growing the program into something the industry continues to recognize as a leader.